The Brussels Motor Show from 2023 has once again enabled a collaboration between Glitch and Elefan. Requested by The Red Line to create a 360-degree LED display for the showroom of Toyota. Glitch chose to work in partnership with Elefan to enrich this experience by integrating a 360 degree sound creation.
When it enters the showroom of Toyota At the Brussels Motor Show 2023, attention is immediately captured by an intriguing structure that forms a double intertwined circle. This symbolic conception evokes both the notion of loop, continuity and infinite growth, while recalling the sharing of heritage. Once inside this structure, the spectator is totally immersed in a 360 degree show.
Technically, The Red Line called for Screenit to create the double circle structure containing 180 degree curved LED screens.
