In collaboration with Mediafield, Glitch Prod proudly represents Adidas Originals.
In Brussels, a monumental fresco of 30 meters high staged Karim Benzema, dominating the city with strength and elegance. This spectacular creation accompanies the launch of the new sneaker model NMD_V3.
Made in several stages, the fresco takes on its full dimension after dark. Thanks to a game of video mapping precise and immersive, this apparently static work simmers and transforms. Dynamic projections with pop and urban colours enhance the painting and breathe movement.
The photographer Vlad VDK immortalized some Belgian influencers posing for the famous brand.
8 Influencers
Beyond the monumental projection, the advertising campaign has been deployed on social networks thanks to the collaboration of eight influencers, came to pose in front of the fresco to capture striking photo contents.
Glitch Prod then animated these visuals in the same spirit as the fresco of Karim Benzema, by applying its work post prod, to extend the artistic experience into digital.
