During the advertising campaign for the BMW i4, which took place during the Brussels Auto Show, Urban Media- Clearchannel chose to collaborate with Glitch to create a unique 3D adaptation on an anamorphic LED display exposed at the Antwerp station. This particular technique offers a remarkable 3D illusion when the observer is in the appropriate angle of vision.
It is important to note that this was the first time that an anamorphic screen of this magnitude was used in Belgium, adding an exceptional dimension to the BMW i4 advertising campaign.