Jaeger-Lecoultre the collaboration between SUPERBIEN and Glitch Prod for creating video content to highlight their latest watchmaking creation.
This partnership came to life through a water curtain realized by Aquatic Show, creating a show that amazed visitors and inspired them to explore the magnificent Reverso, an emblematic watch of the House, inspired by the number of gold.
The screenings revealed a four-part film retracing the history of humanity in its incessant quest to define the universal laws of beauty. They have highlighted how nature has always been a constant source of inspiration in this quest as well as its connection to mathematics, offering benchmarks, rules and an understanding of the infinite beauty that accompanies it.
The images were adorned with silhouettes of the ancient l All these elements were deeply linked to the inextinguishable quest for the understanding of beauty, just like the watch. Reverso Jaeger-LeCoultre, which draws inspiration from this timeless passion.
This video content has been used for multiple events, including the Watches and Wonders 2023, as well as for a musical show The Reverso Musical Show compound by TØKIO M¥ERS which has occurred throughout the world.
The Reverso Musical Show:
Shanghai:
Los Angeles:
